Sheffield Hallam University
The brief

The solution
In keeping with the Sheffield Hallam brand guidelines, redcow created characters that brought elements of the manufacturing and technological world together with Sheffield Hallam’s business acumen. The characters were created to be visually impactful and take the attention of passes by, whilst also representing the contemporary technology Sheffield Hallam works with. The marketing collateral featured case studies where the characters reflected the multi-faceted technology and skills of the University.
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