Minerva - The Kensington Brand project

We were commissioned by Minerva to create a brand and materials for the redevelopment of the famous Kensington Odeon. The use of both architectural cues and the heritage of the existing buildings on-site allowed us to explore a refined brand, carefully drawn to communicate the understated elegance of the opportunity - with an emotive old vs new positioning.The communication was supported by a high-end investment brochure and a suite of supporting materials.

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