King's Cross
Argent
The brief
The brief
To develop and produce a range of marketing collateral that attracts prospective restaurateurs and retail tenants while putting the King’s Cross development on the map as one of the major regeneration projects in Europe.

The solution
Four individually crafted, multi-faceted brochures. redcow worked to establish an individual visual identity
for each retail-focused piece, while establishing continuity and a brand standard for King’s Cross. In charge
of developing the look and feel for King’s Cross’ marketing collateral, redcow incorporated linear vectors
with lifestyle images, communicating the immense history of the area with a taste of modern flair.
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