Illustration Branding - GfK
We were set the challenge to create a coherent brand style and guidelines for illustrations that would be used across the global GfK brand. The illustrations here were the first set to be rolled out across 3 different publications. The challenge was not only to create a brand style that would be unique and individual to the client and still retain recognition within their brand, but also to create rigid style guides that other illustrator’s would be able to follow without limiting their creativity. 
We developed background patterns that were used to reflect the GfK 'intelligent square' that is used within the clients logo. To compliment this we created various textures and asset libraries that also fitted within their current corporate image by aligning with various angles within the brand and use of brand colours
Like The Surgery on Facebook
We regularly post other works on Facebook that we don't upload to our Behance page. 
If you would like to receive a update in your news feed that we have posted new works and to discuss your thoughts around any of our projects with us, please like us on Facebook and follow us on Twitter.
Follow The Surgery on Twitter  |  Visit our website  |  Email us

You may also like

Branding & Identity: M&B Construction
Infographic Series - Getty Images
Kings Cross Launch
Global Manufacturing Festival
Knight Frank - Skyscrapers Report 2015
Artworks Journal #03 Editorial Design and Art Direction
Vintage illustration - London secrets and inventions
Minerva – Queen's Square Brand project
Malcolm Hollis
Canto Court Rebooking Campaign
Back to Top